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Notable Quotes
"We have a captive audience watching your advertisement. No interruptions! The patrons sitting in the theaters are not going anywhere."
- ScreenVision Cinema Network web site speaking to potential advertisers. |
"[I] cannot understand why advertisers would want to attract hostility toward their products by deliberately offending potential customers."
- Roger Ebert, Chicago Sun Times |
"If we start showing commercials and go that route, then we are blurring the line between the 500 cable channels at home and the experience we want people to have when they leave their homes."
- Raymond W. Syufy, CEO, Century Theaters |
"Don't they understand that's what we go to a movie to get away from - commercials?"
- Andy Rooney, 60 Minutes |
"I don't like [commercials] at all. People come to see the movie. The movie experience is supposed to be that…. They've come to see the film and not to be sold something else."
- Richard Zanuck, Producer
Jaws, Driving Miss Daisy, Deep Impact, Charlie and the Chocolate Factory |
"Going to a movie theater used to be a unique way of seeing a movie and carried with it a romantic notion — it was a special forum you shared with a group of people. Theater advertising is annoying and ruins the value of movie previews,
which are a studio's most powerful marketing tool. At least at my house I have the ability to fast-forward through the commercials"
- Terry Press
Head of Marketing, Dreamworks |
"I love seeing a movie with a big crowd, but I had no idea how many obnoxious ads I'd have to endure — it really drove me crazy."
- Toby Emmerich
Head of Production, New Line Cinema |
"It is clear that you and others have had a less than satisfying experience viewing pre-feature advertising over the years."
- Kurt Hall, President and CEO of Regal CineMedia
Co-CEO of Regal Entertainment Group
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